I'M
Eliane yam.
MARKETING SPECIALIST
About me
My polytechnic life as a business student was a road to discovery where I discovered my interest in marketing and entrepreneurship. People say that entrepreneurs have to be risk-takers, but ironically, I was never the type to take risks. Knowing this part about myself, I was determined to step out of my comfort zone and take risks – which was why I spent my savings to start my own e-commerce when I spotted a trend in the fashion industry. I managed all aspects of the business and reached out to 12,700 fans on Instagram with over 260 reviews within 2 years.
When it was time to apply for university, I wanted to continue pursuing a business degree. Again, that was me sticking to my comfort zone. I already knew that my passion lies with marketing and hence, pursuing a Communications degree was a great choice for me to expand on my depth. No regrets, it was hands down the best decision I made because I was exposed to many opportunities working with real clients and managing social campaigns and events from scratch – what I enjoy doing.
To expose myself to different industries, I completed my 6-month internship at The Walt Disney Company (SEA) with the Regional Studio Marketing team and was awarded with a Certificate of Commendation, presented to the top 10% of the WKWSCI cohort. After that, I spent another 2 months with the Singapore Studio Marketing team, where I was exposed to execution of marketing strategies for movies like Incredibles 2 and Ant-Man and The Wasp.
Another thing about me is that I enjoy interactions with people of all kinds – be it children who are at-risk, the elderly or people of different nationalities. The gratification from helping them is extremely rewarding to me.
Upon graduation from university, I joined ST Engineering's Electronics sector, Training and Simulation Systems, with an interest in B2B marketing and the use of technology like AR, VR and MR for training, learning and play.
During COVID-19, I further developed my interest to learn illustration into a hobby
Read the in-depths of my experiences in my resume and my portfolio here.
PORTFOLIO
EDUCATION
MY ACADEMIC BACKGROUND
Aug '15 - May '19
Nanyang Technological University
Bachelor of Communication Studies with Second Upper Class Honours, majoring in Advertising.
Apr '12 - Feb '15
Ngee Ann Polytechnic
Diploma in Business Studies, majored in Marketing and Human Capital Management.
experience
MY RELEVANT WORK EXPERIENCES
Jun '18 - Jul '18
The Walt Disney Company (SEA) Pte Ltd
I had always been curious how movie marketing works and I was blessed with the opportunity to be a part of an exciting entertainment company both the regional and Singapore studio marketing team.
Despite being in the Singapore team for a short period of 2 months, I was able to work on 3 different movie titles: Incredibles 2, Ant-Man And The Wasp and Christopher Robin.
Studio Marketing Assistant (Singapore)
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Brainstormed and executed strategies for marketing Marvel, Disney and Pixar movies by liaising with agencies for digital and out-of-home promotions.
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Pioneered contest strategy with media and exhibitors to promote movies and Disney’s Instagram.
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Managed press screenings from start to end, including invitation, engagement of press and influencers, logistical arrangements and media monitoring.
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Designed creative invite cards for press screenings, increased postings on the movie by 50%. Coordinated in logistics of Incredible 2’s Tour, including schedule of Pixar animator, Bryn Imagire.
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Created partnership contracts and made all payments to vendors and agencies on time.
Dec '17 - May '18
Studio Marketing Intern (Regional)
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Awarded Certificate of Commendation for Professional Internship in AY ‘17/18 (Top 10% of cohort).
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Proposed marketing ideas that were implemented in different parts of Southeast Asia (SEA), received commendations from Vice President and Director of Studio Marketing.
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Planned and executed a brainstorming summit attended by TWDC’s advertising agencies and over 50 colleagues from various countries and departments.
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Provided support in Avengers: Infinity War red carpet event, attended by over 7,000 fans from SEA by managing assets for the movie, coordinated with Live Events team on assets required for the event and liaised with Marina Bay Sands for a filmmaker’s session with the movie director.
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Maintained regional calendars, created Standard Operating Procedures for new interns and regional collaterals for the studio marketing team.
May '17 - Jul '17
The Elly Store Pte Ltd
The Elly Store is a brick-and-click store selling clothing, toys and shoes for children between the age of 0 to 12.
Marketing Intern
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Facilitated in rebranding from brick and mortar to brick and click, created content in new webstore and social media accounts to increase brand awareness among tech-savvy young local mums.
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Wrote and strategised Search Engine Optimsation-friendly content, improved Google search ranking of new webstore from 8th to 3rd position, above competitors’ listings.
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Initiated in photoshoots to showcase unique selling point of new brand of shoes, which became their best-selling shoe brand.
Nov ’13 - Dec ’15
Shopinthewest
Founder
Read more at: elianeyam.wixsite.com/portfolio/shopinthewest
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Spotted trend of holographic bags among teenagers and ventured into e-commerce through Instagram and Shopify, reached out to 12,700 fans, accumulated over 260 reviews in two years.
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Expanded product range include wallets, phone covers, self-made tumblers and shoes in the second year to fill market gaps, increased profit by 100%.
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Successfully branded Shopinthewest as the go-to store for everything holographic by acquiring over 90% of market share in the sale of holographic products.
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Obtained high social media engagement with an average of 450 likes and 10 comments per post.
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Established exclusive business relationship with overseas supplier and acquired over 1,000 customers worldwide in two years.